Category Archives: 360MC Research and Development

360MC – Artefact Three – For Submission

Unfortunately, I didn’t have much time to complete the original idea I had for artefact three, so I have to take pictures instead. My original idea was to create a 2 minute short film using my narrative. I wanted to show to the basics of my storyline, how to characters would be behaving etc. I’m disappointed I wasn’t able to do this, but it was my own fault as I didn’t organise my time well enough. However, I went out and got some pictures of some of the camera angles and techniques I would like to use in my film.


360MC: Task 2 Chicken – For Submission

For this weeks task, I have chosen to research Australian Cinema in 1977. I selected these at random, but it will be good to learn about the Australian cinema in the year I have chosen. I will also be researching the years before and after, to find if there is a lead up to that year and the effects it could have had.

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I searched ‘Locate’ for books about the Australian cinema in 1977, but only found one, ‘Peter Weir A Creative Journey from Australia to Hollywood’. The book has a chapter about Australian production context in the 1970s and early 1980s. The book doesn’t mention 1977 much, however it does talk about the years around it and how the australian film industry developed from the 1960’s to the 1980’s.

‘At the end of the 1960s, Australia did neither yet have a national cinema, nor did it have a proper industry that could produce films aimed both at local and international audiences. Government intervention was seen as crucial for its development.’

‘Dermody and Jacka regard the period from 1975 to 1980 as the second period of the Australian film industry development’

The 1970’s saw Australia’s ‘new wave’ cinema, with many of the country’s most famed movies being produced during the period. Cinema within the New Wave broadly falls into two categories – the publically funded first phase, and privately funded second phase. The first phase was divided between what have been described as “quality”, and “ocker” cinema3. The second involves a shift towards “blockbuster” productions. Films from the first phase has an overwhelming tendency to be a critique of Australian culture, where as the second phase films have been markedly uncritical of Australian culture.

The period 1970 to the mid 1980s is often called the “Renaissance of Australian Cinema”. The Australian film renaissance, also known as the New Wave of Australian cinema, was a period in which some 400 films were produced over roughly 15 years. It was driven primarily by two government policies.

Since 1972, there have been just 6 years in which Australian films have been the top grossing movies in Australia. Those films in order were: Alvin Purple (1973),Gallipoli (1981), The Man From Snowy River (1982), Crocodile Dundee (1986), Crocodile Dundee 2 (1988) & Strictly Ballroom (1992).

Crocodile Dundee made $104 million by 2009 standards, it remains the highest grossing Australian film.

List of popular movies in the 1970’s:


360MC: Task 1 – Sex – For Submission

For this task, I will be completing research on ‘How women are portrayed as sexual icons in the Media today’. This subject particularly interests me, because as a woman I am made to feel insecure due to the beautiful, half naked women you see in Page 3, on TV, in films and all over the internet.  From the 1890’s to 2014, women have changed from being sexual icons to sexual objects. Over the years, women have started to follow what they see in the media, by dressing provocatively and not leaving anything to the imagination. However, for most women, they are left to feel insecure and not good enough, as they cannot compete with these such women.

Reality TV stars; Katie Price and Jodie Marsh are ‘glamour models’, often featured in tabloid newspapers, on Page 3 of The Sun, had photoshots for FHM, Loaded, Nuts and Zoo and are seen today in the media as what could be thought as ‘sexual icons’. Comparing these women to ‘the worlds most enduring sex symbol’ Marilyn Monroe, really does show how women have changed over the years. Marilyn is a beautiful woman, who uses her beauty in a none sexual way. She covers most of her body, meaning the viewer is looking at her natural beauty, not her half naked body. Models before the 21st century were tasteful. They posed in more then their underwear, but it was always done in a classy way, not showing all of their body etc.

STYLE ICONS MARILYN MONROE sex symbolarticle-2176657-1421DCD0000005DC-349_306x535

Jodie Marsh naked Zoo_1317showbiz_jodie_marsh_1 Katie_Jordan_Price_3897_Wallpaper katie-price-sky

XHKbCControversy started in 1992, when Kate Moss featured in an advertisement for Calvin Klein. She was picture half naked, only wearing the CK underwear. When the ad was publicised, there was mixed reaction from the audience. This was when the advertising industry started to use women as sexual objects to sell their products. Since then, Calvin Klein has continued to sell their underwear by using this technique.

‘Sex sells’ is a well known saying, thought to be true. Sex is used in advertisement to make men respond to the sexual images, leaving the men wanting more, the desired response from the advertisement.