For this task, I will be completing research on ‘How women are portrayed as sexual icons in the Media today’. This subject particularly interests me, because as a woman I am made to feel insecure due to the beautiful, half naked women you see in Page 3, on TV, in films and all over the internet. From the 1890’s to 2014, women have changed from being sexual icons to sexual objects. Over the years, women have started to follow what they see in the media, by dressing provocatively and not leaving anything to the imagination. However, for most women, they are left to feel insecure and not good enough, as they cannot compete with these such women.
Reality TV stars; Katie Price and Jodie Marsh are ‘glamour models’, often featured in tabloid newspapers, on Page 3 of The Sun, had photoshots for FHM, Loaded, Nuts and Zoo and are seen today in the media as what could be thought as ‘sexual icons’. Comparing these women to ‘the worlds most enduring sex symbol’ Marilyn Monroe, really does show how women have changed over the years. Marilyn is a beautiful woman, who uses her beauty in a none sexual way. She covers most of her body, meaning the viewer is looking at her natural beauty, not her half naked body. Models before the 21st century were tasteful. They posed in more then their underwear, but it was always done in a classy way, not showing all of their body etc.
Controversy started in 1992, when Kate Moss featured in an advertisement for Calvin Klein. She was picture half naked, only wearing the CK underwear. When the ad was publicised, there was mixed reaction from the audience. This was when the advertising industry started to use women as sexual objects to sell their products. Since then, Calvin Klein has continued to sell their underwear by using this technique.
‘Sex sells’ is a well known saying, thought to be true. Sex is used in advertisement to make men respond to the sexual images, leaving the men wanting more, the desired response from the advertisement.